Mission Research Consultant: Jim McGee

Special Focus: qualitative and quantitative research, including surveys and focus groups, research panels, statistical analysis, teaching/training

For more than a decade Jim has enabled organizations to listen effectively to their constituents through research. Prior to joining Global Mapping International in 2002, Jim worked with SDR Consulting, Cultural Insights, Inc. and Campbell Rinker marketing research, where he continues to serve as Consulting Vice President. Jim is also founder and president of Guest Reflections, providing mystery-guest services for churches. Jim’s clients have included a diverse array of organizations, including Compassion International, Tyndale House Publishers, AARP, KFC, Federal Express, Boeing, Clorox and the U.S. Army. His work for InterVarsity’s Urbana Convention was instrumental in its decision to move the 2006 event to a new location.

As part of the our Professional Services Network, Jim is committed to encouraging the mission community to listen intentionally and well through a variety of methods, including complimentary survey reviews, cooperative projects such as the Engage! initiative, or custom research projects to test new initiatives, understand audiences or evaluate ministry impact.